Bottlemania Homework Assignment

Over the last several decades drinking “fine waters” has become an emerging fad in elitist societies. For whatever the reason, people are paying up to several thousand dollars of water for a single bottle of water. After water has been filtered so many times and come from the most “natural” source, there has to be some other factors that differentiate one water company from the rest.

1.) Go to http://www.finewaters.com/Bottled_Water/index.asp and find the water that has been assigned to you. The water companies are separated by countries--click on the appropriate one.

CEB- Voss Water (Norway)
ACB- Equa (Brazil)
BAB- Aquadeco (Canada)
ASB- Island Ice (Australia)
CMCar- Aqua Pacific (Fiji)
CMC- Gota (Argentina)
GCA- Antipodes (New Zealand)
JBH- Te Waihou (New Zealand)
TJ- Hawaiian Springs (USA)
EAM- Berg (Canada)
DKM- Jana (Croatia)
TMM- Cape Grim (Australia)
JAP- Saint Geron (France)
TCR- Mondariz (Spain)
GSR- Tasmanian Rain (Australia)
RGS- Swiss Mountain (Switzerland)
VCS- Kona Deep (USA)
JWS- Bling H20 (USA)
CIS- Le Bleu (USA)
EAV- New York Springs (USA)
CV- Penguin Ice (Canada)
CMB- Walnut Grove (USA)
KAB- Iskilde (Denmark)
ACC- Peteroa 9500 (Chile)
JSD- Lelu (Micronesia)
DLG- Isbre (Norway)
SVG- DeVine (USA)
AMK- Malmberg (Sweden)
EGL- Icelandic Glacial (Iceland)
TSM- Himalayan Natural Spring (Nepal)—Google for web site
BGM- Vilas Del Turbon (Spain)
SMP- Karoo (South Africa)
CCR- Veen (Finland)
MARS- SoH20 (New Zealand)
RHR- Summit Spring (USA)
RBS- Sole (Italy)
CS- Cave H20 (Germany)
AHS- Blue Republic (South Africa)
MW- Etrusca (Italy)
ESY- Swisseau (Switzerland)

2.) View Fine Waters review of your bottled water company and then go to the company’s website.

3.) Answer the following questions in a word document and e-mail to Professor Low with Bottled Water Homework as the subject heading. You should be able to answer the majority of these questions from the company's website, but feel free to use google to find the answers you not listed on the site.

1.) Describe the source of the water? Is the water treated and how?

2.) What is their slogan? What is their hook/what are they selling? is it expensive, does it come from an unusually pristine environment? who drinks it?

3.) What is the virginality^TM of the water?

3.) What percentage of the people in the country had access to an improved water source in 2004?

4.) What is the minimum to maximum price range per 1-liter bottle cost?

5.) How many liters per year do they sell?

6.) How large is their company (in $)?

7.) Can you find any complaints by the local community about the company?

8.) Do they have a sustainability statement or use any other green-washing techniques? What are they?

9.) If you can find it, how much money do they spend on marketing?

10.) What is special about their water from taste to health benefits?

11.) Do they make outrageous claims about the taste or health or who recommends it?

12.) Use the information that you have gathered from the company website to write a 3 sentence promotional statement that would encourage someone to buy your specific brand of water?

13.) Describe the artistry inherent in the design of the bottle (if there isn’t a high level—just say it)

14.) Attach a picture of the bottle.